✅ Coaching Supplier Green Flags: A Checklist for HR & L&D Leaders
- Zoe Lewis
- May 16
- 2 min read
Updated: 3 days ago
Use this checklist to assess whether your current or potential coaching supplier is truly aligned with your organisation’s values and goals.
🟢 COACH CARE & ETHICS
A quality coaching provider will:
Ensure their coaches are paid fairly and promptly
Treat coaches with professional respect, not as gig workers
Confirm coaches are in regular supervision
Encourage reflective practice and ongoing development
Have clear ethical standards and boundaries in place
🟢 OUTCOME FOCUS (ROI and the Human Shift)
A trusted supplier will:
Share clear evidence of impact, including case studies and ROI figures
Align outcomes with your strategic priorities (e.g. retention, engagement, culture)
Help you track what really matters—like decision-making, confidence, and influence
Understand that not all value can be measured—but all value can be noticed
Combine data with stories and feedback that show how leaders are growing
🟢 VALUES & CULTURE ALIGNMENT
A values-led supplier will:
Actively live their values—especially around inclusion and impact
Be transparent about how they choose and support coaches
Contribute positively beyond their business (e.g. social impact, charitable giving)
Handle challenges with integrity and openness
🟢 STRATEGIC THINKING
The best suppliers will:
Ask thoughtful questions before saying “yes”
Tailor their approach to your business and leadership culture
Offer insight and challenge, not just logistics
Partner with you to evolve your internal coaching offer
🟢 IMPACT ON YOUR LEADERS
You’ll know it’s working when:
Leaders are talking about their coaching in real, human ways
They’re more thoughtful, confident, and connected
You see ripple effects across teams and culture
You feel the shift, even if it’s hard to quantify
Not ticking enough boxes?
Let’s talk. We’re not here to give you another off-the-shelf offer—we’re here to help you build the kind of coaching culture that actually changes things.
